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Daily Archives: February 16, 2011

Versta Research Post

Can a Focus Group Save Spider-Man?

Focus Groups & Qualitative, New Products and Innovation, Survey Design, Survey TipsBy Joe HopperFebruary 16, 2011

After spending $65 million and previewing the show over sixty times since the end of last year, the producers of the new Spider-Man musical in New York are turning to focus groups and surveys in hopes that market research can do something…anything…to save the amazing Spider-Man from destruction. Last week, theater critics roundly panned the…

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