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Daily Archives: March 19, 2010

Versta Research Post

The Art of Asking Questions

Methods & Tools, Survey Design, Survey TipsBy Joe HopperMarch 19, 2010

This quarter’s newsletter from Versta Research focuses on the art of asking questions.  We suggest that the importance of business questions far exceeds the importance of survey questions or focus group questions.  You can’t do the latter without the former, at least not very well, and research that is not specifically designed to answer clearly…

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