Your Data Secured: Versta Research Is ISO-27001 Certified

Your Data Secured: Versta Research Is ISO-27001 Certified

It was a long, arduous process (and still is), but it was worth it: Versta Research has been awarded certification for compliance to ISO 27001! This is one of the most widely recognized and internationally accepted information security standards. Certification puts Versta Research among a small handful of market research and insights firms that undergo…

What Do Gen Z Marketing Students Think of Research?

What Do Gen Z Marketing Students Think of Research?

Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…

New Possibilities with Mobile Qualitative Research

New Possibilities with Mobile Qualitative Research

The best innovation in qualitative methods over the last decade is not online focus groups or bulletin boards or MROCs (Market Research Online Communities). It’s the smartphone. Your customers can snap pictures, take videos, and document all their thoughts and behaviors as they go about their everyday lives, generating some of the richest qualitative data…