Versta Research Post

Using Avatars & Robots for Survey Research

Two researchers at the U.S. Census Bureau recently outlined an emerging innovation in survey research that could reverse the trend towards passive, boring, self-administered surveys that characterizes much online research.  The idea is to use internet avatars in real-time interviewing with survey respondents. Beyond just the heightened interest of having an animated survey, the avatars…

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Top 5 Picks: Best Articles on Market Research

Versta Research just hit a magic number: 100.  That’s the number of articles we have written to help our clients and their colleagues keep abreast of important trends in market research.  If your market research supplier is not providing ongoing thought leadership in design, methods, and analytics, then what are the chances they are bringing…

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Fifteen Basics of “Brand Smart” Research

This past week the American Marketing Association in Chicago held its 2011 annual BrandSmart conference, bringing together top-level marketers from companies such as Groupon, Motorola, Allscripts, Cars.com, Deloitte, Coldwell Banker, Accenture, Hospira, Walgreens, Blue Cross Blue Shield, Grainger, Morningstar, and many others, all of whom shared the newest strategies and case studies for brand building…

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Entrepreneurial Advice: Rethink Your Research

Executives who lead entrepreneurial firms have dramatically different attitudes about market research from their counterparts at larger established firms, according to a recent study from Saras Sarasvathy, an associate professor of business administration at the University of Virginia. The study suggests that entrepreneurs are more focused on immediate and practical questions that will help them…