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Daily Archives: February 2, 2012

Versta Research Post

Finding Insights in Virgin’s Data

Data Analysis & Analytics, Future Trends, Methods & Tools, Turning Data into StoriesBy Joe HopperFebruary 2, 2012

One lesson I have learned serving on the board of the American Marketing Association in Chicago is that for most companies, research and marketing can no longer be separated.  Why not?  Because marketers now deal with immense volumes of data.  If they want to make smart decisions and execute campaigns effectively, they need to use…

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