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Daily Archives: August 9, 2012

Versta Research Post

Doing Market Research with Social Media

Data Collection, Future Trends, Methods & ToolsBy Joe HopperAugust 9, 2012

When all of the hype and uncertainty around social media settles down, market researchers will likely see it as “merely” another useful channel through which to gather data and opinions from the audiences they care about, just like surveys, focus groups, or ethnographies. In the meantime it is good fun to read articles, like this…

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