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Daily Archives: May 9, 2012

Versta Research Post

Research Makes Cross-Selling More Profitable

Data Analysis & Analytics, Future Trends, Topics in MarketingBy Joe HopperMay 9, 2012

Conventional wisdom is that your current customers are your best customers.  Indeed, when marketers focus on cross-selling as a strategy, they typically see substantial increases in revenue and profit.  Not only that, but when you look only at customers who cross-buy a lot, the profit from these customers is huge compared to customers who do…

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