New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

Versta Research Post

Polling Group Gives Nod to Online Surveys

The purists in the polling industry who have always insisted that only probability sampling is valid may finally be accepting that their methods are dead. This is one happy conclusion I draw from the debate over AAPOR’s recent task force report on non-probability sampling, which is nicely summarized (and debated) as the lead article of…

Versta Research Post

3 Early Interventions to Make Employees Happy

Dilbert could have read one of many articles over the last two decades about employee satisfaction and engagement.  There is an abundant literature on (1) how to define, conceptualize, and measure employee engagement, (2) how employee engagement drives business outcomes and improves profitability, and (3) the social-psychological antecedents of employee engagement, like the “sense of…