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Daily Archives: August 7, 2014

Why Phone Surveys Are Almost Dead

Why Phone Surveys Are Almost Dead

Data Collection, Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperAugust 7, 2014

Telephones used to be an awesome way to find a random sample of Americans.  Nearly all Americans had a home telephone, nearly everybody would answer if you called, and most were willing to answer survey questions to help researchers understand public opinion. In fact, telephones have been so central to scientific survey research that the…

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