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Daily Archives: July 30, 2014

Versta Research Post

New York Times Shifts to Online Polling

Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperJuly 30, 2014

Over the last few years it has become clear that random digit dial telephone surveys—once the gold standard of survey research—are no longer so golden.  But the New York Times has been a holdout among media giants, refusing to use online polls or to report findings from them.  They have clung to the false idea…

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