What Do Gen Z Marketing Students Think of Research?
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics.
We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen Z Marketing Students Think about Research?, lays out nine surprises and six challenges that business school marketing students cited about doing marketing research. Their answers may surprise you!
Other items of interest in this newsletter include:
- How to Test Knowledge and Misperceptions on a Survey
- Are They Cheating or Helping? New Research Raises Thorny Issue
- Five Mid-Year Resolutions to Inspire Better Research in 2021
- This is What a McKinsey Survey Looks Like
- How to Fix a McKinsey Survey: 10 Best Practices
- Surprising Ways to Reduce Survey Costs: Pay Respondents First
- Panel Demand Is Outpacing Supply and a Lot of Research Is Failing
- For Better Response Rates, Try Dumping Qualtrics for Mail Chimp
- Finding Fraud in Public Polls: Our AAPOR Presentation
- Tempted to Try SMS Text Message Surveys? Don’t Bother.
… which highlights some of our recent work for clients such as Wells Fargo, the American Academy of Dermatology, Fidelity Investments, The Standard, and Lincoln Financial.
As always, feel free to reach out with an inquiry or with questions you may have. We would be pleased to consult with you on your next research effort.
The Versta Team