It was a long, arduous process (and still is), but it was worth it: Versta Research has been awarded certification for compliance to ISO 27001! This is one of the most widely recognized and internationally accepted information security standards. Certification puts Versta Research among a small handful of market research and insights firms that undergo…
The word “material” points to a useful concept, and provides a welcome corrective to an obsessive and misguided focus on statistical significance.
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
Here is a brief summary of the Versta Research Spring 2023 Newsletter, which outlines five research lessons that have transformed marketing research during the pandemic years.
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…
The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live. It started out as a simple count of how many people live in each state in order to allocate congressional seats. But it has since become a rich…
Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…
Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses exclusively on Customer Experience (CX). Some of it has moved to User Experience (UX) groups, as we have noted in a few recent articles (6…
There are two things that make me most proud of my company, Versta Research. First is the work that clients pay us to do, because we put so much thought, care, and rigor into delivering the insights they need. Nothing goes out the door without me feeling like we’ve “owned” the work completely, and I…
Extremely careful researchers work hard to make sure their surveys reach broad and representative samples of their target populations. This usually involves multiple attempts to reach out via multiple phone calls, e-mails, or letters of request. Since statistical models of inference presume 100% response rates within random samples, the goal is always to get response…