Here’s One Jargony Business Consultant Word We Actually Like
The word “material” points to a useful concept, and provides a welcome corrective to an obsessive and misguided focus on statistical significance.
I Wrote a Poem about Market Research using ChatGPT. Clever, Amazing, and Interesting. But Is It Poetry?
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
Five Research Lessons from the Pandemic Years
Here is a brief summary of the Versta Research Spring 2023 Newsletter, which outlines five research lessons that have transformed marketing research during the pandemic years.
What Do Gen Z Marketing Students Think of Research?
Imagine a class of undergraduate students in business marketing taking their first—maybe their only—marketing research class. What is the toughest part of research for them? After one lecture and an assignment, we asked them, and nobody said math or statistics. We’ve just published the Versta Research Summer Newsletter and our feature article, What Do Gen…
A Better Way to Get Census Data
The U.S. Census is one of the most useful tools for research and marketing because it tells you how many people fit specific demographic profiles and where they live. It started out as a simple count of how many people live in each state in order to allocate congressional seats. But it has since become a rich…
25 Things You Might Not Know About Research
Whether you’re a seasoned research professional, a newbie, or whether you dabble in research for other job responsibilities (like marketing or strategy) you will probably find something you don’t yet know in our winter newsletter with a feature article on 25 Things You Might Not Know About Research. It covers topics from stats, to charts,…
8 Morphing Methods as Market Research Shifts to UX Research
Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses exclusively on Customer Experience (CX). Some of it has moved to User Experience (UX) groups, as we have noted in a few recent articles (6…
Top Spots Where Researchers Turn for Help
There are two things that make me most proud of my company, Versta Research. First is the work that clients pay us to do, because we put so much thought, care, and rigor into delivering the insights they need. Nothing goes out the door without me feeling like we’ve “owned” the work completely, and I…
Don’t Waste Your Money Boosting Response Rates
Extremely careful researchers work hard to make sure their surveys reach broad and representative samples of their target populations. This usually involves multiple attempts to reach out via multiple phone calls, e-mails, or letters of request. Since statistical models of inference presume 100% response rates within random samples, the goal is always to get response…
What Research Nerds Are Thankful For
Thanksgiving is a time to reflect on all things that make our lives rich and rewarding, and my friend and colleague Henry (the farmer for whom I work on Saturdays) got me thinking about what I am thankful for in my work specifically, and in a new way. He asked us to think about who…