Top Spots Where Researchers Turn for Help

There are two things that make me most proud of my company, Versta Research.

First is the work that clients pay us to do, because we put so much thought, care, and rigor into delivering the insights they need. Nothing goes out the  door without me feeling like we’ve “owned” the work completely, and I feel proud of it.

Second is the deep expertise that we continually build upon, cultivate, and share with our clients and colleagues every week with industry articles and commentary. I feel proud when you, our readers, send me brief notes like this one I received last week from a Director of Research I’ve never actually worked for: “Thanks for the ongoing stream of helpful info.”

Today, on this last day of the year, I am looking back at 2018 at the 18 articles we wrote that research clients and colleagues relied on most:

1. How to Label Your 10-Point Scale
2. Survey Scales Go from Bad to Good
3. Merging Zip Codes with Census Data
4. How Many Questions in a 10-Minute Survey?
5. Tips on “Reverse Wording” Survey Questions
6. How to Calculate an NPS Margin of Error
7. Park Your Demographics at the End
8. How to Ask Gender on Surveys
9. A Better Way to Scale MaxDiff Utilities
10. Six Ways to Identify Bad Survey Data
11. Rules of Thumb for Survey Length
12. The Disney Experience of Market Research
13. Make Your Incentive Drawings Legal
14. Please Do Not Gamify Your Surveys
15. When to Choose an Omnibus Survey over a Custom Survey
16. What Is an Omnibus Survey?
17. How Many Bots Took Your Survey?
18. How to Select the Type of Chart to Use

Thank you for relying on us for help with your own research, and for your ongoing encouragement for the work that we do! It means a lot. It keeps us going. And it makes me feel proud.

—Joe Hopper, Ph.D.