Farm Lessons for Stellar Market Research

Farm Lessons for Stellar Market Research

If our last newsletter convinced you there are insights to be found in academic journals, we hope our fall newsletter will convince you of another source: Henry Brockman, organic farmer friend extraordinaire and keen observer of consumer behavior.  During market season, I volunteer for and work alongside Henry at the Evanston Farmer’s Market.  Here are…

Versta Research Post

3 Early Interventions to Make Employees Happy

Dilbert could have read one of many articles over the last two decades about employee satisfaction and engagement.  There is an abundant literature on (1) how to define, conceptualize, and measure employee engagement, (2) how employee engagement drives business outcomes and improves profitability, and (3) the social-psychological antecedents of employee engagement, like the “sense of…

Versta Research Post

Big Question for Big Data: Does It Work?

The New York Times Magazine ran a feature article in June implying that big data and quantitative algorithms are the secret of how Obama won the election.  The young, technologically-savvy “Obama-wonks” who toiled in “the cave” writing thousands of lines of computer code, took advantage of huge repositories of data from the likes of Facebook…