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Daily Archives: May 2, 2014

Don’t Waste Money Delighting Your Customers

Don’t Waste Money Delighting Your Customers

Future Trends, Topics in MarketingBy Joe HopperMay 2, 2014

Don’t waste money delighting your customers.  That’s the message from an intriguing new study and report just issued by the Corporate Executive Board.  Why not delight your customers?  Because meeting expectations is enough to keep them loyal.  Going beyond those expectations and “delighting” them has no measurable impact on loyalty.  Quoting from the report: Most…

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