Versta Research Post

Entrepreneurial Advice: Rethink Your Research

Executives who lead entrepreneurial firms have dramatically different attitudes about market research from their counterparts at larger established firms, according to a recent study from Saras Sarasvathy, an associate professor of business administration at the University of Virginia. The study suggests that entrepreneurs are more focused on immediate and practical questions that will help them…

Versta Research Post

An Interactive Graph for Choosing Sample Size

A good chart is the best way to understand the law of diminishing returns when it comes to sample size.  So for our June 2011 newsletter we built an interactive graph for choosing sample size.  It’s cool, educational, and useful.  Moreover, it will show you just how mind boggling the numbers behind sampling can be. …

Versta Research Post

The Myth of Too Many Choices

Ever since the well-publicized “jam” experiments published ten years ago, product managers have been cautious about assuming that more choices generate higher sales.  The investigators of the research found that more consumers purchased a jar of jam if the sampling table offered six varieties instead of 24.  And there has been a healthy literature and…

Versta Research Post

How to Measure the Un-Measurable

Yesterday nearly one hundred marketers and researchers met in Chicago to talk about new directions in marketing research.  Our topic:  Measuring the Un-Measurable.  The event was organized by the AMA’s market research group in Chicago, headed by Joe Hopper, president of Versta Research.  The event brought together professionals from companies such as Cargill, Allstate, US…