Versta Research Post

Next Gen Market Research: Just Do It For Me!

If you want to know the future of market research, forget about what the futurists and innovation gurus have to say.  Instead, just ask the next generation of marketing and business professionals—the people  who will be our future. That’s what we did in a recent survey of business students about market research.  We talked with …

Versta Research Post

Doing Research with Made-Up Numbers

Most research professionals know there is a kernel of sad truth in this Dilbert cartoon.  But it is not because the world is random, so that made up numbers work just as well as accurate numbers.  It is because research is often not used at all, in which case the difference between real numbers and…

Versta Research Post

Five Classes to Make You Smarter

Summer provides an ideal opportunity to learn from our research colleagues in the academic worlds.   Many of them offer short, intensive “summer camp” training that is relevant and practical for market researchers.  You get training that is far more rigorous and comprehensive than courses offered by “training institutes” and other commercial providers. Here are our…