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Daily Archives: March 28, 2013

Versta Research Post

Video: Why Research Takes So Long

New Products and Innovation, Topics in Marketing, Turning Data into StoriesBy Joe HopperMarch 28, 2013

Or better yet, we might say “Why GOOD Research Takes So Long.”  Our answer (before you feel inspired by the video embedded below) is that good research is creative and thoughtful and takes a great deal of intellectual energy at several crucial points: It puzzles over multiple ways (including data sources and methods) to get…

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