Versta Research Post

Research Good Enough for Judicial Review

I recently came across this strange big book, the Reference Manual on Scientific Evidence, compiled by the Federal Judicial Center and the National Research Council.  It’s not fun reading, but it provides an enormously useful and fascinating overview of what makes social and marketing research (and other kinds of scientific research, too) sufficiently rigorous to…

Sorry, Algorithms Are Not Insights

Sorry, Algorithms Are Not Insights

A persistent misperception in our industry is that technology can (or eventually will) largely automate our work. It reflects a fundamental confusion between the tools that we use versus the work that we do. This confusion was evident in a recent New York Times article about the surprising amount of time that data scientists devote…

How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…