Versta Research Post

Seeing Red, Consumers Pay More (or Less)

“Mere color, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways,” wrote Oscar Wilde in The Critic as Artist. That’s just the problem for market research and consumer behavior.  Few design aspects of products, packages, brands, logos, advertising, and environments are more subjective than color.  Which…