Versta Research Is Five Years Old!

Versta Research Is Five Years Old!

Last week, Versta Research celebrated its 5th birthday—an important milestone in a twenty-year journey that has involved rigorous training and building significant capabilities that help clients solve research problems. <<Applause! Singing! Cake!>> “Speech!  Speech!” Hmmmm, a speech. . . . Well, recently we formulated new year’s resolutions and described where we are headed as we enter the second half…

Versta Research Post

The Downside of Measuring Loyalty

Over the last decade satisfaction research has shifted strongly towards loyalty research.  This shift has been driven, in part, by widespread interest in Net Promoter Scores (NPS) as a way to benchmark against other companies and link the customer experience more directly to financial outcomes.  But it turns out that focusing so much on loyalty…

New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

Versta Research Post

The Best Statistics Software

 There was a recent online discussion among colleagues who are active in the American Association for Public Opinion Research (AAPOR) about experiences with and recommendations for survey analysis and statistics software.  Many noted that traditional commercial software is getting extremely expensive, but that newer options do not always have the same capabilities that many of…