New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

Versta Research Post

The Best Statistics Software

 There was a recent online discussion among colleagues who are active in the American Association for Public Opinion Research (AAPOR) about experiences with and recommendations for survey analysis and statistics software.  Many noted that traditional commercial software is getting extremely expensive, but that newer options do not always have the same capabilities that many of…

Farm Lessons for Stellar Market Research

Farm Lessons for Stellar Market Research

If our last newsletter convinced you there are insights to be found in academic journals, we hope our fall newsletter will convince you of another source: Henry Brockman, organic farmer friend extraordinaire and keen observer of consumer behavior.  During market season, I volunteer for and work alongside Henry at the Evanston Farmer’s Market.  Here are…