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Daily Archives: August 20, 2014

Bogus Changes in Tracking Studies

Bogus Changes in Tracking Studies

Data Analysis & Analytics, Data Collection, Methods & Tools, Public Polling, SamplingBy Joe HopperAugust 20, 2014

The next time you analyze the results of your customer satisfaction or brand loyalty tracking study, and you notice an upward or downward shift, ask yourself this: Is it reasonable to think that certain customers—either the happy ones or the unhappy ones—were more willing to give you their opinions than the other group? If so,…

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