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Daily Archives: February 15, 2012

Versta Research Post

Rules of Thumb for Survey Length

Data Collection, Survey Design, Survey TipsBy Joe HopperFebruary 15, 2012

It is hard to resist the temptation of asking “just one more question” when you’ve got an engaged respondent answering your survey questions online or on the phone.  But it is crucial to do so because plenty of research shows that longer surveys result in bad data.  Survey respondents may be willing to answer just…

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