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Daily Archives: January 18, 2012

Versta Research Post

Just Published: Handbook of Web Surveys

Data Analysis & Analytics, Data Collection, Resources and Recommendations, Sampling, Survey DesignBy Joe HopperJanuary 18, 2012

Many of us in marketing research have been deploying web surveys for over ten years, and web surveys are, by far, the dominant mode of data collection in our industry nowadays.  But our techniques and methods are an amalgam of practices adapted from other data collection modes, learned in part through trial and error, and…

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