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Daily Archives: January 11, 2012

Versta Research Post

Focus Groups Save Spider-Man!

Focus Groups & Qualitative, New Products and InnovationBy Joe HopperJanuary 11, 2012

In last year’s cliffhanger episode of “Can a Focus Group Save Spider-Man?” we pondered whether market research was powerful enough to save a Broadway show from doom and destruction.  After crushing reviews from theater critics, the producers hired a market research firm to help them rewrite the show. Guess what?  It worked. 

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