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Daily Archives: March 26, 2014

Bon Appétit Gorges on Supersize Samples

Bon Appétit Gorges on Supersize Samples

Data Analysis & Analytics, SamplingBy Joe HopperMarch 26, 2014

Every year I enjoy getting an invitation to participate in Bon Appétit’s “most important survey of the year” because it provides so many good lessons for survey research.  This year it has me thinking about the absurd e-mail subject line that says: “We need your help to get 100% participation.” Bon Appétit has 1,442,388 subscribers. …

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