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Daily Archives: December 4, 2019

8 Morphing Methods as Market Research Shifts to UX Research

8 Morphing Methods as Market Research Shifts to UX Research

Methods & ToolsBy Joe HopperDecember 4, 2019

Market research isn’t dead. It just keeps moving around and re-inventing itself as organizational needs for primary research change. Some of it has moved to operations groups, and now focuses exclusively on Customer Experience (CX). Some of it has moved to User Experience (UX) groups, as we have noted in a few recent articles (6…

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