Why Your Neuro-Marketing Might Be 70% Wrong

Why Your Neuro-Marketing Might Be 70% Wrong

Who can resist those flashy brain image scans showing that certain words, colors, images, or brands (or maybe your latest marketing message) magically light up consumers’ brains, presumably making them want to buy? Or, if you’re a cynic, who can resist sharing with colleagues the brain image scan of a dead salmon showing brain activity…

Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

A couple of weeks ago we highlighted the top tier marketing research priorities identified by a select group of corporate executives who are members of the Marketing Sciences Institute, and who represent the corporate-user side of marketing research.  Every two years they vote on where to direct the institute’s research funds for academic research. Not…

Execs Vote on Top Research Needs in Marketing

Execs Vote on Top Research Needs in Marketing

Every two years marketing executives from more than 60 corporate members of the Marketing Science Institute (MSI) vote on the most important marketing topics they need to understand better.  They represent companies like Kraft, Colgate-Palmolive, Bank of America, Nielsen, and Walmart.  MSI—a think tank, of sorts, whose mission is to “bridge the academic and business…