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Daily Archives: September 1, 2016

Why Your Neuro-Marketing Might Be 70% Wrong

Why Your Neuro-Marketing Might Be 70% Wrong

Data Analysis & Analytics, Future Trends, Methods & Tools, Topics in MarketingBy Joe HopperSeptember 1, 2016

Who can resist those flashy brain image scans showing that certain words, colors, images, or brands (or maybe your latest marketing message) magically light up consumers’ brains, presumably making them want to buy? Or, if you’re a cynic, who can resist sharing with colleagues the brain image scan of a dead salmon showing brain activity…

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