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Daily Archives: August 11, 2021

A Better Way to Ask Race and Ethnicity

A Better Way to Ask Race and Ethnicity (and Proof That It Works)

Data Collection, Public Polling, Survey Design, Survey TipsBy Joe HopperAugust 11, 2021

Versta Research has a new way of asking about race and ethnicity on surveys, and it is reducing respondent confusion and complaints by 80%.

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