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Daily Archives: June 9, 2021

This is What a McKinsey Survey Looks Like

This is What a McKinsey Survey Looks Like

Best of Blog, Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 9, 2021

Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who insists: “Give us IBM! Nobody ever got fired for buying IBM.” I got a view into what those surveys look…

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