Here Is a Video Report That Engages Its Audience with Animation and Insight

Here Is a Video Report That Engages Its Audience with Animation and Insight

We have experimented with different styles and formats for reporting research results over the years, including traditional report decks, animated PowerPoint, infographics, headline reports, whitepapers, and live (sometimes video-recorded) presentations. But we have never quite taken the step of creating a video report as the primary presentation of research findings. A client just did it…

Good Research Has Insights Baked In

Good Research Has Insights Baked In

Here’s a sobering question for professionals who work in the “insights” industry: How much of your market research really offers insight? Not just validating data, or routine measurements, or pro forma tracking. Not just percentages of “how many said what” in a customized study. By true insight we mean: a direct answer to a deeply…

Make an Infographic Something to Explore

Make an Infographic Something to Explore

Tip #3 of our presentation tomorrow at the LIMRA marketing research conference is this: Make your infographic something to explore. It stands in stark contrast to our advice for research reports, which is to make everything utterly transparent. Here I explain the reasoning behind this advice, what it means to “explore,” and most importantly, how…