If you’re looking for a career-oriented new year’s resolution, there is no better way to improve your professional skills right now, including your research and marketing skills, than to write better. You will write better proposals and better reports. You will turn data into stories that people actually want to read. And with some practice…
I’m working on a presentation with a research colleague at Wells Fargo for the upcoming ARF (Advertising Research Foundation) Re:Think 2015 conference. The challenge? Getting it streamlined and condensed so that we can deliver the whole thing within a strict timeframe. All the research, all the insights, all the business outcomes from a huge national…
There’s nothing worse than having your research be a pile of numbers with no obvious story. Or maybe there is. What if every random set of numbers told a story? Or, worse yet, what if our brains could find a story in every random set of numbers, even if a story is not there? There…
Last week I learned about a surprising niche of marketing specialists that I never knew existed: Consultants who fix terrible reports written by market research vendors. Not to toot our horn too loudly, but I received this note from Gary Schmidt, Chief Catalyst of West End Consulting, who does just this type of consulting: Joe,…