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Daily Archives: January 10, 2018

This Is What Actionable Research Looks Like

Presenting Research, Topics in Marketing, Turning Data into StoriesBy Joe HopperJanuary 10, 2018

For people who love research, the most depressing thing is to produce a report that nobody cares about. It hits with a thud, or sits on a shelf. Nobody bothers to look, or to offer an encouraging word of thanks, much less acknowledge how fantastic it is. Hence the cliched claims of “actionable insights” from…

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