Versta Research Post

Keep Your Surveys Honest

One problem with new survey technologies that make it easy (and inexpensive) to design and field surveys is that we now have an explosion of poorly done and ill-intentioned surveys.  Have you ever suspected that a survey isn’t quite legit? Keeping your survey efforts honest is critical.  Sincere efforts to document issues through rigorous surveys…

Versta Research Post

How to Select the Type of Chart to Use

Data visualization will likely be one the biggest areas of innovation and development over the next several years.  This is a good.  A chart that clearly and succinctly displays detailed data in a way that captures the viewer’s attention and helps interpret the data can be incredibly powerful.  Edward Tufte, a pioneer in this area,…

Versta Research Post

Top Trends of the Decade: Looking Back

As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten. Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced…