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Daily Archives: October 14, 2010

Versta Research Post

Eliminate Your Margin of Error

Presenting Research, Public Polling, Public RelationsBy Joe HopperOctober 14, 2010

Should you state a survey’s margin of error in your press release when pitching a story to the media?  In our view, the answer is no.  Why not?  Because margins of error refer to sampling error only, not about the overall accuracy or error of the survey itself. But how many readers of your news…

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