Wowing the CEO with Research
An essential component to Versta Research’s strength in turning data into stories is communicating those stories to the audiences who need them most. Those audiences might be researchers, internal clients, brand management teams, PR specialists, or reporters. Or the audience might be the top level executives at the companies or organizations we are working with. It is always exciting when research gets presented to the very top levels of management because it is an opportunity to see how (and whether) research really matters.
Our Fall 2010 newsletter focuses on presenting to the top levels of executive management. How do you “wow” your CEO with research, instead of putting her to sleep? We focus on three components:
- Knowing the audience, including the preferences and the corporate culture in which they operate
- Focusing on a story, not on the data or on the research itself
- Making it useful and relevant to specific decisions that the audience is ready to make
We draw upon our own work in presenting at the highest executive levels, and share insights from several colleagues and clients as well.
Ultimately, most of our clients need research that is rigorous enough for the boardroom and compelling enough that their CEOs will act upon it. Versta Research can help you with this. Give us a call, and we would be happy to share with you examples and stories of our work that have succeeded at the highest levels of management. In the meantime, take a look at our September 2010 Newsletter for some tips and ideas for presentations at the executive level, and for a deeper understanding of our approach.
—Joe Hopper, Ph.D.