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Daily Archives: December 17, 2010

Versta Research Post

Magic Numbers in Market Research

Presenting Research, Public Polling, Sampling, Turning Data into StoriesBy Joe HopperDecember 17, 2010

With the magic of the holidays upon us, we got to thinking about “magic” in market research, or the lack thereof.  So our just- published quarterly newsletter focuses on magic numbers in market research, arguing that certain “magical” numbers seem to guide much of what we do, whether we realize it or not.  The best…

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