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Daily Archives: July 17, 2019

Why You Need to Turn Data Into Stories

Why You Need to Turn Data Into Stories

Presenting Research, Topics in Marketing, Turning Data into StoriesBy Joe HopperJuly 17, 2019

This week we published the Versta Research Summer Newsletter, which focuses on Turning Data Into Stories. Here is a preview of what’s inside to pique your curiosity. First, what do we mean by “Turning Data Into Stories?” We don’t mean creating little vignettes or personas around every finding. No narrative arcs or emotional connection points,…

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