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Daily Archives: April 22, 2020

Why Your CEO Loves NPS: It Is Never Audited, and It Never Declines

Why Your CEO Loves NPS: It Is Never Audited, and It Never Declines

Best of Blog, Future Trends, Presenting Research, Topics in MarketingBy Joe HopperApril 22, 2020

Market research has made it all the way to the top! It has a seat at the c-suite table just as marketing and research champions have hoped for all these years. According to a recent analysis by The Wall Street Journal, a large number of CEOs now track their company’s Net Promoter Score (NPS) obsessively,…

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