The Rigors of Good Research: Three Examples from Thought Leadership

The Rigors of Good Research: Three Examples from Thought Leadership

One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim to this fraud. There were obviously false studies with absurdly sensational headlines being published by the media and in scientific journals.…

How to Use Surveys for Thought Leadership on a Shoestring Budget

How to Use Surveys for Thought Leadership on a Shoestring Budget

If you need super-fast, super-cheap (but rigorous) research insights for thought leadership content, the just-published Versta Research Summer Newsletter is for you. It features an article, How to Use Surveys for Thought Leadership on a Shoestring Budget, that describes (in a video!) a new DIY process we used to launch ten extremely fast snapshot surveys…

Focus on Solutions in PR Surveys

Focus on Solutions in PR Surveys

A public relations client early in my career gave this assessment of my work:  “Joe is strong at highlighting problems, but what I really care about is solutions.”  That was many years ago, after I left university teaching and started doing client work full time.  Her words have stayed with me and deeply shaped the…