Versta Research Post

Why I Love Creating PR Surveys

After leaving academic research for the world of applied research, I found myself doing a lot of surveys for public relations.  These surveys are designed to uncover surprising or newsworthy nuggets of data that companies use to focus attention on topics relevant to their concerns.  My first boss despised such work, believing that a public…

Versta Research Post

Newsrooms Flooded with Silly Surveys

Journalists and newsrooms are inundated with ever more data, information, and press releases that highlight survey findings in hopes of grabbing reporters’ and readers’ interest.  While many surveys are poorly done and grossly self-serving, findings from other research surveys continue to generate newsworthy stories. Consider this view recently expressed by a business columnist at the…