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Daily Archives: June 7, 2017

Public Release Studies: Advice for the PR Team

Public Release Studies: Advice for the PR Team

Public Relations, Turning Data into StoriesBy Joe HopperJune 7, 2017

Just back from LIMRA’s 2017 Marketing and Research Conference, I am happy to report a successful and productive “meeting of the minds” from both the Marketing Side and the Research Side of this uniquely blended gathering of financial services professionals. No matter what some may say, research is not part and parcel of marketing. Nor…

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