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Daily Archives: June 14, 2017

PR Studies: Advice for the Research Team

PR Studies: Advice for the Research Team

Public Polling, Public Relations, Survey Design, Survey Tips, Turning Data into StoriesBy Joe HopperJune 14, 2017

Research for PR is definitely not “research lite” as my former boss used to think. It is the opposite, and requires more attention to rigor than strategic research. Why? Because no other research gets such intense scrutiny from people outside our firm and from audiences beyond our clients. It can’t be “directional.” It has to…

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