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Daily Archives: November 26, 2014

Versta Research Post

Telltale Signs of a Pointless Poll

Funnies, Public Polling, Public RelationsBy Joe HopperNovember 26, 2014

[SEE CARTOON] Of course those 99% keep reading the pointless polls, and most research firms are happy to keep generating pointless polls. The problem? Too few research firms are willing and able to help clients differentiate a survey that is informative and truly worthy of print, versus one that is pointless. So how do you…

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