Skip to content
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Main
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Daily Archives: May 3, 2023

Don’t Be Fooled by the Mean (or How to Avoid Absurd Statistical Claims in Your PR and Market Research Surveys)

Don’t Be Fooled by the Mean (or How to Avoid Absurd Statistical Claims in Your PR and Market Research Surveys)

Best of Blog, Turning Data into StoriesBy Joe HopperMay 3, 2023

An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not true.

© 2025 Versta Research Inc. | Privacy Policy | Contact

Go to Top