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Daily Archives: May 3, 2023

Don’t Be Fooled by the Mean (or How to Avoid Absurd Statistical Claims in Your PR and Market Research Surveys)

Don’t Be Fooled by the Mean (or How to Avoid Absurd Statistical Claims in Your PR and Market Research Surveys)

Turning Data into StoriesBy Joe HopperMay 3, 2023

An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not true.

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