Sorry, Algorithms Are Not Insights

Sorry, Algorithms Are Not Insights

A persistent misperception in our industry is that technology can (or eventually will) largely automate our work. It reflects a fundamental confusion between the tools that we use versus the work that we do. This confusion was evident in a recent New York Times article about the surprising amount of time that data scientists devote…

Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

Old Marketing Poltergeists: They’re Ba-a-a-a-ack!

A couple of weeks ago we highlighted the top tier marketing research priorities identified by a select group of corporate executives who are members of the Marketing Sciences Institute, and who represent the corporate-user side of marketing research.  Every two years they vote on where to direct the institute’s research funds for academic research. Not…