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Daily Archives: December 9, 2015

Design Thinking Invades Market Research

Design Thinking Invades Market Research

Future Trends, New Products and Innovation, Topics in MarketingBy Joe HopperDecember 9, 2015

Or, at least, design thinking should be invading your market research, because it is invading the brains of business executives. The New York Times describes IBM as being on a mission to hire 1,500 design school graduates, and embedding them in all of its product teams. The Harvard Business Review published an issue in September…

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