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Daily Archives: February 18, 2015

Our Pricing Is Always Divisible by 25

Our Pricing Is Always Divisible by 25

Topics in MarketingBy Joe HopperFebruary 18, 2015

Suppose you asked me to bid on a research project, and I told you the cost would be $30,000.   It’s an easy, rounded number.  Probably too easy and too rounded.  You would think “Where did he come up with that?  Did he just make it up?  Does Versta Research charge $30,000 for every project, even…

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