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Daily Archives: February 17, 2016

Strong Brands Have Weak Drivers

Strong Brands Have Weak Drivers

Data Analysis & Analytics, Data Collection, Topics in MarketingBy Joe HopperFebruary 17, 2016

Is it true that a survey respondent can race through a survey, giving identical high or low ratings on all questions, and still provide valid data? Absolutely, which is why we argue against coaching respondents to give “more thoughtful” and varied answers when filling out surveys. In fact, our post last week (Don’t Stop Your…

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